Down jacket industry market analysis: 2019 market competition is still fierce

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Time of issue:2019-08-11 15:51
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(Summary description)2018-2019 Bosideng brand down apparel business retail sales exceeded 10 billion On February 25, 2019, Bosideng announced the latest operating performance of the brand down apparel business. As of February 25, 2019, the cumulative retail sales of the Bosideng brand down apparel business in the 2018/19 fiscal year has exceeded 10 billion yuan; the cumulative revenue of the Bosideng brand down apparel business in the 2018/19 fiscal year is 35 compared with the same period in the 2017/18 fiscal year. More than % increase. In the fiscal year of 2018/19, Bosideng's core brand “Bosideng” focused on the positioning of “the world's hot-selling down jacket experts”.

羽绒服行业市场分析：2019市场竞争依旧激烈

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Down jacket industry market analysis: 2019 market competition is still fierce

(Summary description)2018-2019 Bosideng brand down apparel business retail sales exceeded 10 billion On February 25, 2019, Bosideng announced the latest operating performance of the brand down apparel business. As of February 25, 2019, the cumulative retail sales of the Bosideng brand down apparel business in the 2018/19 fiscal year has exceeded 10 billion yuan; the cumulative revenue of the Bosideng brand down apparel business in the 2018/19 fiscal year is 35 compared with the same period in the 2017/18 fiscal year. More than % increase. In the fiscal year of 2018/19, Bosideng's core brand “Bosideng” focused on the positioning of “the world's hot-selling down jacket experts”.

Categories:Industry News
Author:
Origin:
Time of issue:2019-08-11 15:51
Views:

2018-2019 Bosideng brand down apparel business retail sales exceeded 10 billion

On February 25, 2019, Bosideng announced the latest operational performance of the brand down apparel business. As of February 25, 2019, the cumulative retail sales of the Bosideng brand down apparel business in the 2018/19 fiscal year has exceeded 10 billion yuan; the cumulative revenue of the Bosideng brand down apparel business in the 2018/19 fiscal year is 35 compared with the same period in the 2017/18 fiscal year. More than % increase.

In the fiscal year of 2018/19, Bosideng's core brand “Bosideng” focused on the positioning of “global hot-selling down jacket experts” and continued to strengthen brand upgrades, quality upgrades, channel upgrades, image upgrades and fashion function innovations, retail and revenue performance ( Including online and offline) to achieve better results.

According to Bosideng's latest three-quarter performance data, in the nine months ended December 31, 2018, the Group's main brand Bosideng retail sales increased by more than 30% year-on-year, and the income growth of Xuezhongfei, Bingjie and other brands also increased. More than 20%. In the first half of 2018, Bosideng brand sales rose 24.1% year-on-year to 1.557 billion yuan.

In 2018, the national down jacket production was close to 200 million pieces.

According to the statistics of “China's down apparel industry production and sales demand and investment forecast analysis report” released by Prospective Industry Research Institute, the output of national down jackets in the first three quarters of 2018 showed an increasing trend, and the growth rate gradually increased; the output of national down jackets in the third quarter of 2018 It is 40.67% higher than the second quarter. In the fourth quarter of 2018, the output of national down jackets declined slightly. In 2018, the output of national down jackets in December 2018 was 20,625,700, down 14.87% year-on-year. In terms of accumulation, the national down apparel production from January to December 2018 was 19.958 million, down 5.4% year-on-year.

2018 China's down jacket market will exceed 100 billion

With a population of more than 1.4 billion, China has formed a huge apparel consumer market, and the market size is expected to expand year by year. From the down jacket market, the overall down apparel market in China is currently improving, showing a recovery trend. According to statistics from the China Garment Association, the size of China's down apparel market has reached 96.35 billion yuan in 2017, a year-on-year increase of 12.4%. In recent years, the scale of China's clothing consumer market has gradually expanded, and foreign down apparel brand companies have entered China. It is estimated that the size of China's down apparel market will exceed 100 billion yuan in 2018, and the growth rate will remain above 10%. It is predicted that the size of China's down apparel market in 2019 will be close to 120 billion yuan, an increase of 10.7%. It is predicted that the size of China's down apparel market will exceed 160 billion yuan in 2022.

Which brand of Chinese down jacket is strong?

In terms of penetration rate, the penetration rate of down jackets in Europe and the United States is between 30% and 70%, while the current penetration rate of down jackets in China is only about 10%, and there is still much room for development in the future. In addition to Bosideng, what other down jacket brands are in China? From the perspective of brand monitoring, the concentration of China's down apparel market in 2017 is relatively high. Bosideng, ducks and ducks have become the three most popular brands.

Bosideng is China's largest down apparel company. Bosideng is actively implementing a multi-brand development strategy based on its focus on the main brand down apparel business. Among them, Bosideng has been completely reshaped into a mid-to-high-end brand, and Xuezhongfei and Bingjie cover the middle and focus on cost-effective areas.

In 2019, the down apparel industry will still face the environment of declining consumption growth. The multi-dimensional competitive pressure from international brands, online platforms and new consumer channels remains the same. It is expected that Bosideng will continue to lead the new down market in China.

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Previous: You may have worn a "fake down jacket"! Breaking the new fake means of the down jacket industry!

Next: Pick the warm down jacket to pay attention to the following points